Firedog

Igniting the flames

A celebration of shared cuisine, London’s Firedog turns an open flame into glorious food feasts. Firedog visited Junior to develop this unique vision into a rowdy yet competent identity.

Finding rich inspiration from Yesilcam (1970’s Turkish cinema), Junior combined the tale of Jason and the Argonauts with Tarkan the warrior. Junior developed Tarkan into a narrative in which the hero explores new lands, fighting bizarre beasts and ultimately brings new delectable foods back to his people. With a great story, Junior brought this retro kitsch mythology back to life with a kick. The grand legend of Tarkan is displayed as a mural focal piece, revamping an outdated Parisian restaurant into an intimate punk paradise.

In homage to the ancient Anatolian and Aegean settlements, Junior selected the name ‘Firedog’ to honour the proficient barbecue grill. Glyphs are placed throughout the mural, menus, and restaurant. Used as ancient forms of communication, they continue to encapsulate this rich history. Driven by the same story and style, Junior constructed the website which showcases their great food, as well as designing the packaging for Firedog’s own craft beer.