Junior helped Vivo kick off this year with a campaign honouring their unique approach to barefoot shoe design. Junior brought the brand indoors for the first time, focusing on an urban lab style aesthetic. High-performance trail shoes were staged in harsh concrete environments, giving a sense of dormant energy.
The lifestyle side of the brand was brought to life by using Vivo’s own designers as the focal point. They’re the critical thinkers who are literally the “sole” of the brand and the ones responsible for the relentless innovation coming out of the Farringdon studio. Mad as they are.
“Your feet are biomechanical masterpieces. They are perfectly designed to stand, walk, run and climb. Our goal is simple; to put as little shoe between you and the ground as possible. Nature has already designed the perfect bit of kit, YOUR FEET.” Asher Clark